The news about Firefly cancelling B737 wasn’t a sudden one. Back in August 16, it was reported by the Sun Daily that Firefly will stop flying jets and will focus on being a full service turbo-prop airline.
However, a new full-service regional airline will be set up and will take over the existing Boeing jets of Firefly.
Firefly managing director Datuk Eddy Leong said the new executive committee (exco) of the national carrier has decided to retain Firefly’s brand and strengthen its presence in the regional services.
“However, Firefly will stop flying the jets (such as its Boeing 737-800s and 737-400).
“Our resources will be used to start a new full-service regional airline named Sapphire,” he told SunBiz yesterday.
If Firefly has made a decision to stop, why didn’t inform passengers before talking to the press? Which is more important now? Your paying customers or the press?
Yes, it is exciting to see that they are dropping low-cost operations for a full fledged airline called Sapphire but Firefly owes its customers explaination.
We all know if Firefly drops low cost passengers on Firefly jets, they will make more money per seat when they launch Sapphire which is a full-service airline. From business point of view, it is a smart move to drop low fare paying passengers and resell the seat a full service price. But from a community and responsibility stand point, is this fair?
Please support the group Demanding Firefly to treat its passengers better.
Since FireFly is cancelling its Boeing 737 planes which serves West to East Malaysia routes, many people are asking what happen to the planes? Not many people know that there is a new airline called Sapphire Airlines which is likely take over all of FireFlyBoeing 737 planes. This news is known in the aviation industry but not many people especially FireFly passengers are aware.
Local media reported that the Firefly management team will manage the Sapphire and Firefly brands. Firefly could not be reached for comment.
Firefly operates 10 ATR 72-500 turboprops, data in ACAS shows. The carrier has five ATR 72-500 turboprops on order and an additional five ATR 72-500 turboprops on option. Firefly also owns two Boeing 737-400 aircraft and six Boeing 737-800 aircraft.
If FireFly is managing Sapphire, we have our own set of question:
- Why can they plan the rebranding properly?
If it is still operated by FireFly, why can’t they transfer its passengers over to the new airline seamlessly? Is it because many seats are sold at cheap price that they take opportunity to refund and resell the seats at full price?
- Why so secreative?
FireFly should make this known to all passengers as it affects people travel plans. Even so, why can’t they offer FireFly passengers replacement seats on Sapphire Airline?
Did you book a FireFly flight recently? Or have you plan a trip on FireFly’s flight out of KLIA in the next few months? Listen up! FireFly is in the midst of reorganisation which will likely affect your flight plans especially when travelling between Peninsular and East Malaysia (Sabah/Sarawak).
FireFly has started cancelling its Boeing 737 routes without much notice given to its passengers. Several passengers had caught unaware of such situation and they are forced to fork out more money for their trip on another airline.
The press had published several news of FireFly winding up its Boeing 737 flights but they have yet to:
A) Make a Formal Public Announcement on affected routes
B) Cease online sales of Boeing 737 flights out of KLIA
Why is this a concern?
If you have booked a FireFly B737 ticket for an important trip, you are at risk of being told that you’re unable to fly in the very last minute. As a result, you might be paying MORE if you are forced to buy another air ticket on other airlines. Several passengers flying to Sarawak had fallen victim. You might be a affected too!
This movement aims to pressure FireFly management to:
- Come clean with their operations and cancellation of routes
- Inform all affected passengers on Boeing 737 flights
- Cease all ticket sales of FireFly flights which are of high risk of being discountinued
- For those affected and has to travel in the coming months, FireFly should offer replacement tickets on alternative airlines. As a community airline, FireFly should absorb all inconvenience and loss faced by its customer.
How you can help?
Please spread the word on the FireFly crisis and if you have friends who have booked, please get them to read this site immediately. Share it by email, tweet it or post it on Facebook!
You’ve booked a FireFly B737 Flight, what can you do?
- Demand an answer on their Facebook wall, you don’t need to like the page to comment.
- Call their customer careline +603 7845 4543 and demand for answers
- If your trip is very important and your FireFly fare is a cheap one, do consider booking an alternative air ticket on Malaysia Airlines, MAS Wings or AirAsia. The longer you wait, you risk paying more for your ticket.