The news about Firefly cancelling B737 wasn’t a sudden one. Back in August 16, it was reported by the Sun Daily that Firefly will stop flying jets and will focus on being a full service turbo-prop airline.
However, a new full-service regional airline will be set up and will take over the existing Boeing jets of Firefly.
Firefly managing director Datuk Eddy Leong said the new executive committee (exco) of the national carrier has decided to retain Firefly’s brand and strengthen its presence in the regional services.
“However, Firefly will stop flying the jets (such as its Boeing 737-800s and 737-400).
“Our resources will be used to start a new full-service regional airline named Sapphire,” he told SunBiz yesterday.
If Firefly has made a decision to stop, why didn’t inform passengers before talking to the press? Which is more important now? Your paying customers or the press?
Yes, it is exciting to see that they are dropping low-cost operations for a full fledged airline called Sapphire but Firefly owes its customers explaination.
We all know if Firefly drops low cost passengers on Firefly jets, they will make more money per seat when they launch Sapphire which is a full-service airline. From business point of view, it is a smart move to drop low fare paying passengers and resell the seat a full service price. But from a community and responsibility stand point, is this fair?
Please support the group Demanding Firefly to treat its passengers better.