NEWS: FireFly B737 planes to be used for Sapphire Airlines

Since FireFly is cancelling its Boeing 737 planes which serves West to East Malaysia routes, many people are asking what happen to the planes? Not many people know that there is a new airline called Sapphire Airlines which is likely take over all of FireFlyBoeing 737 planes. This news is known in the aviation industry but not many people especially FireFly passengers are aware.

Local media reported that the Firefly management team will manage the Sapphire and Firefly brands. Firefly could not be reached for comment.

Firefly operates 10 ATR 72-500 turboprops, data in ACAS shows. The carrier has five ATR 72-500 turboprops on order and an additional five ATR 72-500 turboprops on option. Firefly also owns two Boeing 737-400 aircraft and six Boeing 737-800 aircraft.

If FireFly is managing Sapphire, we have our own set of question:

  1. Why can they plan the rebranding properly?
    If it is still operated by FireFly, why can’t they transfer its passengers over to the new airline seamlessly? Is it because many seats are sold at cheap price that they take opportunity to refund and resell the seats at full price?
  2. Why so secreative?
    FireFly should make this known to all passengers as it affects people travel plans. Even so, why can’t they offer FireFly passengers replacement seats on Sapphire Airline?